Pete Wentz even shows up in the clip to ride around on a Vespa.
When Travie McCoy first started writing songs for his solo album, it was shaping up to be a decidedly dark affair. Deflated by his "sh--ty breakup" with Katy Perry, he penned a host of brokenhearted, mad-at-the-world songs, all of which he intended to put on the album.
But then, almost out of nowhere, he had an epiphany: In the grand scheme of things, he didn't have it all that rough, so why should he be writing feel-bad songs? (Or, as he told MTV News, "Why dampen the mood with sad, sh--ty records?") And so, his album changed, becoming a full-blown, unapologetically good-time affair — the soundtrack to the slathering of suntan lotion and not the shedding of tears.
We got the first taste of Lazarus in March, with the premiere of the first single, "Billionaire." And now, with temperatures rising and summer just around the corner, we get the video. The timing couldn't have been better.
The track — which features suddenly sizzling songwriter/producer Bruno Mars on the hook — is sunny, shiny, breezy and blissed-out, a sort of updated take on "Brewster's Millions" (that's how McCoy put it, at least), with Travie doling out the dollars and fulfilling wishes. And the video is in the same vein: a fantasy ride in which McCoy helps out the downtrodden (or, at least, skateboarders, graffiti artists and those annoying dudes who try to sell you their rap demos) while Mars strums an acoustic in the sunshine. Oh, and Pete Wentz shows up to ride around on a Vespa.
If McCoy was looking to raise spirits and score a summertime smash, well, then it's pretty much mission accomplished: The song is perfect for the sunshine, Mars is currently the hottest name in the biz (thanks to B.o.B's hit "Nothin' on You"), and the video is a lighthearted romp. And he still manages to get in a dig at his ex in one of the verses — which is sort of like having his cake and eating it too.
Bruno Mars Shows His 'Darker' Self On 'The Other Side' Video
Collaboration with Cee-Lo and B.o.B is Mars' first single off debut EP.
On Wednesday, Bruno Mars premiered his latest video, "The Other Side," showing the Hawaiian-born artist rehearsing, participating in a photo shoot and aimlessly wandering around Los Angeles. According to Mars, the moody visuals match the spirit of the song."The truth of the matteris, I'm complicated/ You're as straight as they come," he sings on the fast-paced number. "You go about your day, baby/ While I hide from the sun/ It's better if you don't understand/ 'Cause you won't know what it's like till you try."
" 'The Other Side,' which is the darker side of Bruno Mars, it's me, Cee-Lo and B.o.B, we all got on the track and it's one of my favorite records on the CD," he told MTV News. "Just because it's so unique, and I think the story behind the song, when you listen to the lyrics, it says, 'It's better if you don't understand.' And to me, it was so powerful that we actually named the EP that."
It's Better If You Don't Understand, Mars' debut, features just four songs.
After his success behind the scenes as a producer, Mars broke out this year as a featured artist on B.o.B's #1 hit "Nothin' on You"Travie McCoy's "Billionaire." and on
Now, Mars is concentrating on his solo work. In May, he told MTV News that being in the spotlight wasn't necessarily a part of his plans, but when he was given the chance, he was more than prepared.
"The journey wasn't short at all — it was trial and error and trial and error," Mars said. "It was just back and forth, man. But once 'Nothin' on You' blew up, I had these songs in my back pocket, and the label thought it'd be a good time to give people a little taste of what they're gonna get with the album. The EP came together real nice; you're gonna get a nice effect of what's in store."
credit to: http://www.mtv.com/news/articles/1643751/20100715/bruno_mars.jhtml
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